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The Bigger The Better Shampoo has been developed in collaboration with our professional team as a breakthrough aerosol shampoo, which is a new and innovative way of gently cleansing hair. The foam format lasts up to twice as long as a standard shampoo and reduces water consumption. The volumising shampoo is sulphate-free and lightweight, to ensure it doesn't weigh hair down. It gently cleanses the hair and removes dirt and build up, without stripping the hair, resulting in body and volume at the roots.